JourneyLabel announces the “We Love LA” campaign in India in collaboration with Los Angeles Tourism.

In an effort to promote Los Angeles to India’s expanding luxury travel market, JourneyLabel and the Los Angeles Tourism & Convention Board have launched the “We Love LA” campaign.

The partnership, which highlights Los Angeles through a carefully chosen, experience-led perspective, is positioned as a deliberate initiative to link Indian high-net-worth tourists with one of the most famous locations on earth. JourneyLabel, which is well-known for creating extremely customised vacations for its international HNI customers, will showcase the city’s rich cultural diversity, inventive spirit, entertainment heritage, and modern luxury way of life.

Los Angeles continues to develop as a destination that provides much more than one might anticipate, from its renowned Hollywood past to its vibrant arts scene, superb cuisine, and picturesque coastline. As one of the host cities for the FIFA World Cup 2026, the city is also preparing for the international limelight, bringing with it the thrilling expectation of hosting the biggest athletic events in the world and adding yet another level of excitement for tourists making travel plans.

JourneyLabel has carefully crafted a destination showcase showcasing the best of Los Angeles as part of the campaign. With VIP access to famous sites, architectural wonders, Michelin-starred restaurants, exciting nightlife, and some of the most sought-after luxury shopping in the world, luxury tourists will get a taste of the city. Every aspect of the feature has been carefully planned to showcase the location in a comfortable and fashionable manner.

Seema Kadam, Regional Director India at the Los Angeles Tourism and Convention Board stated, “This first time collaboration with JourneyLabel, A Luxury Travel Company, allows us to present Los Angeles as a destination of depth and variety. Our collaboration with them is a thrilling chance to present Los Angeles from a luxury perspective.” This campaign, which combines the many aspects that make Los Angeles such an alluring destination for discriminating Indian travellers, is intended to resonate with well-traveled, discerning Indian travellers seeking more than a traditional luxury vacation, from world-class culinary experiences and luxury shopping to iconic sports and lifestyle moments.

JourneyLabel co-founder Sufail Husain continued, “We are thankful to the Los Angeles Tourism and Convention Board for this partnership, which allows us to present Los Angeles to luxury travellers in a way that highlights the depth of experiences the city offers. We bring together the city’s amazing fusion of culture, art and creativity, luxury, and lifestyle through the “We Love LA” campaign, which makes each visit seem unique.” Additionally, the campaign highlights the city’s increasing international interest in hosting the FIFA World Cup in 2026, providing tourists with even another reason to keep Los Angeles on their radar.