IndiGo & Tourism Ministry Launch Global Campaign.

The Ministry of Tourism, Government of India, and IndiGo have signed a Memorandum of Understanding (MoU) for the launch of “Incredible India by IndiGo,” a global project to promote India as a top travel destination and increase foreign visitor arrivals.

The campaign will introduce audiences around the world to India’s rich cultural legacy, stunning natural surroundings, varied vacation destinations, and distinctive travel experiences. In addition to showcasing the nation’s inventiveness, entrepreneurship, and technological advancement, the program will build on IndiGo’s 20-year history of linking people and places.

In order to encourage foreign tourists to visit India, IndiGo released a promotional film to commemorate the launch that showcases the country’s many landscapes, customs, and experiences.

Neetan Chopra, Chief Digital and Information Officer stated, “At IndiGo, we believe India’s story extends far beyond its rich cultural heritage and iconic destinations. We are honoured to collaborate with the Ministry of Tourism on “Incredible India by IndiGo” to highlight a nation that skilfully combines innovation with tradition, history and advancement. This project will give visitors a better knowledge of the ideas, talent, and possibilities propelling India’s progress as the country continues to emerge as a global hub for entrepreneurship, technology, and creativity. Together, we hope to encourage visitors from all around the world to learn about India’s incredible history as well as its limitless possibilities.”

IndiGo and the Ministry of Tourism will work together to develop destination-focused content and advertising campaigns for both online and offline channels as part of the agreement. Additionally, the program will make use of IndiGo’s digital and in-flight consumer touchpoints to promote traveller exploration of India and sustain the expansion of inbound tourism.

IndiGo offers connectivity from more than 95 global destinations to more than 95 cities around India through a network that spans more than 95 domestic and over 40 foreign destinations and is backed by 13 codeshare partnerships. Through destination-led marketing campaigns, the campaign will be launched in major worldwide markets.