ITC launches 51-key Storii Assagao in Goa.
The hotel will offer a variety of culinary, social, and recreational activities in addition to well-appointed rooms and suites and an all-day dining restaurant.
Under its rapidly expanding Storii by ITC Hotels brand, ITC Hotels Limited announced the signing of a management agreement for a 51-key hotel in Assagao, North Goa. The hotel is envisioned as a unique hospitality offering that draws tourists with its dynamic culinary treasures, natural beauty, boutique retail experiences, and close proximity to the state’s well-known beaches and attractions. It is inspired by the region’s colourful character.
Storii Assago will offer a variety of eating, social, and recreational activities in addition to well-appointed rooms and suites and an all-day dining restaurant. The agreement supports ITC Hotels’ strategy of growing into high-potential leisure areas and enhances the company’s footprint in Goa under a number of brands.
Anil Chadha, Managing Director of ITC Hotels Limited stated, “Goa continues to be one of India’s leading tourism markets and remains a key focus area for our leisure growth strategy. Due to its unique nature, high visitor attraction, and changing travel habits, Assagao has become a desirable micro-market. Storii Assagao will skilfully combine the brand’s emphasis on individualised care and unforgettable visitor experiences with the spirit of the area. We are thrilled to collaborate on this fascinating project with Ananda Hospitality Services Private Limited.”
Purshottam and Dilip Sharma, partners of M/s Ananda Hospitality Services Private Limited, stated, “Assagao has gradually developed into one of Goa’s most popular travel spots, drawing tourists seeking pleasurable and well-planned stays. We are happy to work with ITC Hotels and look forward to creating a hospitality offering that reflects the unique appeal of the region while delivering exceptional guest experiences.”
Additionally, the signing represents a major expansion of ITC Hotels’ expanding footprint in North Goa, a region that continues to benefit from robust tourism demand, enhanced connectivity, and a rising inclination toward experiential leisure travel.
