Utah Tourism appoints Sartha Global as India representative.
In an effort to increase its interaction with the Indian outbound tourism industry, the Utah Office of Tourism has designated Sartha Global Marketing LLP as its representative in India.
Through a variety of PR and marketing campaigns, Sartha Global Marketing will spearhead Utah’s interaction with the tourism industry and media in India as part of the agreement, presenting the state as an alluring year-round US destination for Indian tourists.
India has become a more significant overseas sourcing market for Utah. According to projections, visitor expenditure from the market might increase by 16% between 2024 and 2030, with India ranking tenth in the state for visitor spending in 2025.
Demand for long-distance travel, improved air connection to the US, and growing interest among Indian travellers in experiencing and nature-led vacations are all contributing factors to the projected rise.
Outdoor and adventure activities including skiing, snowboarding, whitewater rafting, boating, hiking, bicycling, and fishing are all part of Utah’s tourism offerings. Along with cities and villages that provide historical, cultural, and artistic experiences, the state is home to a variety of National Parks, State Parks, and National Monuments.
Rachel Bremer, Global Markets Director, Utah Office of Tourism stated, “By partnering with Sartha, we plan to expand our outreach in the Indian market and position Utah as a premier travel destination for aspiring travellers. This appointment increases interest among prospective Indian tourists by building on our expanding travel trade, media network, and destination awareness in India.”
Sheema Vohra, Managing Director at Sartha Global Marketing said, “We are thrilled to represent Utah in the Indian market. We want to encourage more Indians to explore this stunning location because of the state’s distinctive landscape, countless outdoor activities, and a wide variety of year-round events for all ages.”
