United Parks & Resorts appoints Rayna Tours as India representative.
Through a new relationship with Rayna Tours, which will offer the company dedicated in-market presence in India, United Parks and Resorts Inc. has increased its focus on the Indian tourism industry.
The cooperation is intended to increase United Parks and Resorts’ involvement in the Indian travel industry and raise Indian tourists’ awareness of its theme park portfolio. The business will interact with tour operators, travel agencies, distribution partners, media, and other market participants via Rayna Tours’ network.
Rayna Tours will assist United Parks and Resorts with business growth, reseller and travel trade engagement, agent education and training, market intelligence, public relations, media outreach, and distribution as part of the mandate.
Rob Mister, Senior Vise President, Global Sales, United Parks and Resorts stated, “India represents an exciting opportunity for United Parks and Resorts as we continue to grow our international business and introduce new audiences to everything our parks have to offer. Through collaboration, we can strengthen our ties within the industry, better assist our travel trade partners, and develop a long-term plan tailored to the requirements and preferences of Indian tourists.”
Rayna Tours will provide United Parks and Resorts with specialised market representation in India, business development, reseller and travel trade engagement, agent education and training, market intelligence, public relations and media outreach, and distribution support as part of the agreement.
Increased interaction with the Indian travel sector through trade exhibitions, roadshows, training sessions, and other market activations aimed at enhancing product knowledge and generating new business prospects will also be part of the relationship.
Senthil Velan, CEO of Rayna Tours stated, “India is one of the fastest-growing outbound travel markets in the world, and Indian travellers are increasingly seeking premium, experience-led destinations. United Parks and Resorts has a reliable, well-established gateway into these markets thanks to Rayna Tours’ more than 20 years of travel trade partnerships and our B2B network of more than 10,000 agencies and tour operators throughout India and the GCC. We are eager to present the SeaWorld, Busch Gardens, Discovery Cove, and Aquatica brands to more Indian tourists and to develop a long-term plan based on their preferences.”
SeaWorld Orlando, Discovery Cove, Aquatica Orlando, and Busch Gardens Tampa Bay are among the Florida attractions, entertainment, animal experiences, seasonal events, and family-friendly activities offered by United Parks and Resorts.
Additionally, the firm conducts conservation, education, rescue, and animal care programs throughout its parks.
The India strategy will be implemented in stages, starting with market awareness, distribution development, training, and interaction with the tourism industry. This will be followed by additional sales, marketing, and public relations initiatives.
