Tokyu Hotels & Resorts and Global Hotel Alliance collaborate.

Through this collaboration, THR’s more than 40 hotels in Japan will be able to take advantage of GHA DISCOVERY and its more than 34 million members worldwide.

Global Hotel Alliance (GHA) and Tokyu Hotels & Resorts Co. Ltd. (THR), a Japanese hospitality firm running the Tokyu Corporation-owned “TOKYU HOTELS” chain, have inked a deal. This marks a significant milestone in GHA’s strategic expansion throughout Asia, especially into the booming travel and tourist industry in Japan.

Through this collaboration, THR’s more than 40 hotels in Japan will be able to take advantage of GHA DISCOVERY and its more than 34 million members worldwide.With GHA DISCOVERY, a multi-brand loyalty program that makes use of a common technological platform, GHA unites a group of fifty independent hospitality businesses.

Tokyu hotels offers a variety of hotels, from beach resorts to upscale business properties, and is situated in well-known locations like tokyo, osaka, kyoto, and okinawa. The company operates “distinctive selection,” which consists of hotel brands with distinctive personalities including stream hotel and storyline, in addition to the “tokyu brand hotels,” which include the capitol hotel tokyu, tokyu hotel, tokyu resort hotel, excel hotel tokyu, and tokyu rei hotel.

Japan received 42.7 million foreign tourists in 2025, with Tokyo being among the world’s top five tourist destinations.

“We are excited to welcome such a genuine and well-known Japanese brand into the GHA family – it will mark a key milestone in expanding our presence in one of the most dynamic travel markets in the world,” said Chris Hartley, CEO of GHA.

“As a hotel brand with its roots in Shibuya, one of Tokyo’s most vibrant and alluring neighbourhoods, we are happy to collaborate with GHA to provide our guests with even more advantages through GHA DISCOVERY and to showcase our distinctive Japanese hospitality to a wider international audience in the future,” said Takashi Takei, President and Representative Director of THR.

“We hope to act as a gateway for foreign visitors to acquire a deeper understanding of Japan through our varied portfolio across the country.” he added.