ITA Airways launches “Simply Italian,” a new international campaign.

ITA Airways unveiled Simply Italian, a new worldwide communication initiative that aims to revitalise the company’s brand identity and promote its development in Italy and its primary international markets. The project’s goal was to strengthen ITA Airways’ identity by including aspects such as the Italian character, which is demonstrated via customer service, style, and hospitality.

Simply Italian, which was created in association with POPE Creative Studio, realises ITA Airways’ objective by presenting a travel experience that extends beyond the trip. It seeks to put people and the Italian custom of greeting visitors at the center of the trip.

Sharon Stone has been selected as the worldwide Ambassador for ITA Airways’ new worldwide marketing campaign. A series of brief, stand-alone creative executions, each centred around a single scene, make up the new marketing campaign. They depict straightforward and genuine “Simply Italian” scenarios that convey the unique way that ITA Airways views Italian hospitality.

Joerg Eberhart, ITA Airways’ CEO and general manager, stated, “With Simply Italian, we are opening a new chapter in the evolution of the ITA Airways brand. This communication campaign is the result of our desire to showcase what makes our company special a genuine approach to welcoming individuals, motivated by the principles of Italian hospitality. We seek to enhance the relationship between ITA Airways and the excellence of our nation by presenting a travel experience that starts the time customers board our aircraft through a straightforward, identifiable, and globally consistent story.”

“Travel broadens your perspective and opens your mind.” Sharon Stone, a well-known American actress and current worldwide ambassador for ITA Airways, said, “It gives you the opportunity to experience different cultures and communities, and to see the world and sometimes yourself, a little differently. I’ve had the good fortune to travel throughout my life, and one of the locations that has always captivated me the most is Italy. It is distinctively Italian to have this amazing blend of culture, history, beauty, and contemporary living. Simply Italian speaks to me because of this. I think everyone should go on an Italian trip, and there’s no better way to start than with ITA Airways.”