Taj Named World’s Strongest Luxury Hotel Brand.
For the seventh time, Brand Finance UK has named the legendary Taj hotel brand of Indian Hotels Company (IHCL) the World’s Strongest Luxury Hotel Brand. The world’s top brand valuation firm identifies the most valuable and powerful hotel brands worldwide in its annual study, “Hotels 50 2026.”
Puneet Chhatwal, Managing Director & CEO, IHCL stated, “Taj has been the embodiment of Indian hospitality for the world for over a century. The distinction of being both the World’s Strongest Luxury Hotel Brand and India’s Strongest Brand attests to the Taj’s enduring appeal to tourists from all walks of life. Our 50,000+ associates’ steadfast dedication to upholding the principles that have created our identity is demonstrated by this honour.”
According to Brand Finance’s “Hotel 50 2026” study, TAJ (brand value up 32% to USD 878 million) continues to hold the title of World’s Strongest Luxury Hotel Brand with a Brand Strength Index (BSI) score of 93.5/100 and a AAA+ brand strength grade.
“Taj’s continued recognition as the world’s strongest luxury hotel brand is a remarkable achievement,” stated David Haigh, Chairman & CEO of Brand Finance. Taj’s remarkable Brand Strength Index score of 93.5 shows how a brand may become well-known worldwide while maintaining a strong cultural identity. Its unique fusion of classic elegance, Indian heritage, and attentive service continues to forge strong bonds with visitors and establishes a significant standard for the world’s upscale hotel sector.
Grand palaces, metropolitan hotels, beach and wellness resorts, wildlife safaris, and serviced apartments are all part of Brand Taj’s diversified collection of 150 hotels spread over 14 countries.
