Elisabetta Fabri

Hotels & Resorts

Starhotels & IHCL Partner on NeuPass Loyalty Program.

The Indian Hotels Company Limited’s (IHCL) Taj InnerCircle-NeuPass reward platform and Starhotels’ I AM STAR loyalty program have formed a strategic alliance. Starhotels is Italy’s top private hotel business by revenue. The partnership seeks to improve customer engagement in important overseas markets and increase the benefits of international travel for participants in both programs. The collaboration complements Starhotels’ I AM…