Auxilia Networks Partners with Nordic Tourism Collective and Blenheim Palace to Promote India.
In order to represent the Nordic Tourism Collective in India and encourage travel from India to the Nordic and Baltic regions, Auxilia Networks, an Indian tourism consulting firm, has signed an agreement with the Collective.
Through the agreement, Auxilia Networks will promote awareness and engagement with the Indian travel industry while assisting Indian travel operators in growing their outbound business to the Nordic and Baltic regions. Stakeholders from all around the region, such as national tourism boards, DMCs, hotel firms, transportation providers, attractions, and international travel buyers, are brought together by the Nordic Tourism Collective.
“We are privileged and honoured to be chosen by the Collective to be their associates in India. This partnership strengthens our ties to Europe overall and to the Nordic and Baltic regions, which are currently of special interest to us, in addition to our representation of ETOA. In addition to helping our wonderful Indian travel community expand their outbound business to the Nordic and Baltic regions, we will encourage and assist the Collective and its supplier partners in their interactions with the Indian travel market,” stated Paramjit Bawa, founder and principal of Auxilia Networks.
Andy Fairburn, one of the founding directors of the Nordic Tourism Collective said, “India holds the most exciting potential for global travel and tourism over the next decade and we are excited to be working with Auxilia to bring the wonderful destinations of the Nordics to the attention of the Indian travel trade. We are thrilled to have inked a contract with Paramjit and his team at Auxilia, who have impressed us with their expertise, breadth, and professionalism. We anticipate a fun and successful collaboration.”
Auxilia Networks and Blenheim Palace have also inked a representation deal in parallel. The UNESCO World Heritage Site, which is close to London, Oxford, and Bicester Village, is renowned for its cultural events, heritage experiences, and vast landscaped gardens.
In order to incorporate Blenheim Palace into UK itineraries, Auxilia will cooperate with the tourism industry to market the destination in India.
Paramjit stated, “We are so happy to be the preferred representatives of Blenheim Palace in the India market. It is yet another extremely upscale destination to add to our list of exceptional customers. Our relationship with the UK and some of the most recognisable businesses in its tourist sector is further strengthened by this partnership. Working closely with VisitBritain, ETOA, and other UK stakeholders, we will market Blenheim Palace and its premium offerings to the Indian travel market. We will also assist our wonderful Indian travel community in growing their outbound business to the UK by incorporating Blenheim Palace into their itineraries.”
Sarah-Jayne Beasley, Partnerships Manager at Blenheim Palace stated, “I’m absolutely delighted to have Paramjit and the fantastic team at Auxilia Networks represent Blenheim Palace. They are fantastic partners because of their enthusiasm and knowledge, and together we are eager to create new prospects for tourists from the Indian market. We are eager to share the history, culture, and life-changing moments that make Blenheim Palace so unique with more visitors.”
