Interim President & CEO

Appointments

Caroline Beteta becomes Interim President & CEO of Brand USA.

Caroline Beteta has been appointed Interim President & CEO by the Board of Directors of Brand USA, the US destination marketing organization, with effect from November 9, 2026. After serving as President and CEO of Visit California for almost thirty years, Beteta retired in September. She has a wealth of leadership experience in the tourist industry and a lengthy history…