IRIS Representatives partners with Hong Kong-based DMC UR Travel Limited.
IRIS Reps has announced a major extension of its outbound portfolio for the Indian travel trade through a strategic agreement with UR Travel Limited, a destination management firm based in Hong Kong.
IRIS Reps will now provide end-to-end destination packages, enabling full land arrangements, curated experiences, and bespoke itineraries for trade partners. For more than ten years, IRIS Reps represented Hong Kong in the Indian market through top hospitality companies.
In Hong Kong, UR Travel Limited focuses in providing custom travel solutions and ground handling services.
Alefiya Singh, Founder of IRIS Reps stated, “Hong Kong has never been a new market for us. Through our hospitality agreements, we have been representing the destination for over ten years, developing a solid understanding of the industry and the products. This partnership with UR Travel Limited is a logical next step in that process. We are now able to provide the whole package solution that our trade community has long demanded, including hotels, experiences, and full land services. IRIS Representatives will use this partnership to promote Hong Kong in the FIT, Family, Corporate, and MICE markets while providing agents with affordable rates, operational dependability, and flexible itinerary planning.”
Maxi Asad, Managing Director, UR Travel Limited said, “India remains a high-potential outbound market, and we see strong growth opportunities across leisure and MICE segments. We are certain that we can create a scalable and reliable business pipeline with the sales reach of IRIS Reps and our operational capability on the ground. We look forward to working closely with the Indian travel trade and developing tailored products that suit evolving traveller demand.”
