Visit Hungary Expands Agency-Focused Digital Advertising with Amadeus Partnership.

In order to include travel companies in its focused digital efforts, Visit Hungary has extended its partnership with Amadeus. Through this partnership, Visit Hungary has raised travel agency knowledge of and reservations for the area, contributing to year-round demand and resulting in a 20% increase in reservations made through travel vendors annually.

The complete Amadeus Travel Intelligence, which includes information on air searches, air bookings, flight traffic, alternative lodging, and air fares, supports Visit Hungary’s use of Amadeus Media Solutions. Using this extensive data set, the destination may create smarter tactics that are easily changed to the continual input from the media campaigns.

Krisztina Henyecz, Head of Business Development at Visit Hungary, stated,  “Our goal is for Hungary to be a top-of-mind destination for travel agents around the world. We can observe how a data-driven strategy has fuelled growth and higher-yield reservations for our destination thanks to Amadeus’ focused digital media solutions and extensive data.”

Since 2022, the agency has collaborated with Amadeus, utilising its cutting-edge media solutions to encourage tourists to venture outside of Budapest, the country’s capital. Through the partnership, Hungary launched targeted digital advertising in important areas and created audiences based on actual travel intent using Amadeus’ proprietary data. Along with increasing the number of visitors, one of the goals was to better evenly divide demand by publicising important sites like the Balaton region and encouraging travel to lesser-known rural areas that few people are aware of.

According to Jan Tissera, President, International, Global Accounts and Destinations, Hospitality, Amadeus, “We have seen Hungary thrive as a vacation destination and turn travel into actual economic value by combining smart data and tailored marketing. Visit Hungary can conduct continuous audience refinement for its media campaigns, helping to drive high-quality traffic and bookings.”