Oetker Hotels makes its market debut in the US.

Together with its owner partners, Reuben Brothers, Oetker Hotels launches in the United States. The century-old Palm Beach landmark, which is only a short distance from Worth Avenue, has been completely renovated by Oetker Hotels.
Interior designer Tino Zervudachi, who is based in Paris, New York, and London, oversaw the major renovation of the hotel’s public areas as well as its forty-one guest rooms and suites. His company, ZRM, and its London-based staff worked closely with architects Spina O’Rourke & Partners to make the project a reality.
Timo Gruenert, CEO of Oetker Hotels stated, “As we launch our first masterpiece hotel in the United States, this is a monumental moment in the brand’s history. With The Vineta Hotel, we hope to bring Oetker Hotels’ distinctive hospitality ethos rooted in family spirit, elegance, and genuine kindness to this remarkable destination. Many of our current guests have long visited or call Palm Beach home.”
“We are extremely excited to open The Vineta Hotel in Palm Beach, a place very close to my and my family’s heart,” said Jamie Reuben of Reuben Brothers. Given Oetker Hotels’ well-known and sophisticated approach to opulent hospitality, I have no doubt that the hotel will swiftly establish itself as a Palm Beach mainstay for many years to come.



