Rising OYO

Hotels & Resorts

PRISM Launches “Rising OYO” Campaign to Boost Brand Awareness in Key Indian Destinations.

Twenty high-priority cities in Uttar Pradesh, Tamil Nadu, Karnataka, Andhra Pradesh, and Rajasthan will have 500 OYO hotels covered by the initiative. In high-traffic areas like Lucknow, Varanasi, Bengaluru, Chennai, Jaipur, and Hyderabad, 50 properties have already started the test program. As domestic tourism continues to increase, PRISM (the parent company of OYO) has started a national initiative called “Rising…