Starhotels & IHCL Partner on NeuPass Loyalty Program.
The Indian Hotels Company Limited’s (IHCL) Taj InnerCircle-NeuPass reward platform and Starhotels’ I AM STAR loyalty program have formed a strategic alliance. Starhotels is Italy’s top private hotel business by revenue. The partnership seeks to improve customer engagement in important overseas markets and increase the benefits of international travel for participants in both programs.
The collaboration complements Starhotels’ I AM STAR program’s international expansion plan and coincides with an increase in travel between Europe and India and the growing significance of reward programs in influencing travellers’ lodging preferences.
Through the agreement, I AM STAR links with Taj InnerCircle – NeuPass, which has more than 13 million members globally. By providing members with access to a larger hospitality network, improved travel experiences, and unique incentives across both brands, the alliance aims to promote cross-engagement between the two loyalty groups.
Commenting on the partnership, Elisabetta Fabri, President and CEO of Starhotels, said, “This partnership represents a significant step in the international development of our I AM STAR loyalty program across high-growth markets, offering our members the opportunity to enjoy increasingly valuable and rewarding experiences. We are strengthening I AM STAR’s capacity to draw in new clients by giving members access to a global network of exceptional travel destinations and properties through our partnership with IHCL’s Taj InnerCircle-NeuPass.”
The collaboration unites two hospitality organisations that prioritise exceptional travel experiences, genuine hospitality, and guest-centric service. IHCL’s global portfolio, which comprises over 640 hotels in 15 countries and brands including Taj, Claridges Collection, Brij, SeleQtions, Clarks, Gateway, Vivanta, Tree of Life, and amã Stays & Trails, will be accessible to I AM STAR members. This includes famous establishments like Mumbai’s Taj Mahal Palace.
Meanwhile, Taj InnerCircle – NeuPass members will enjoy unique advantages at Starhotels’ collection of hotels in Italy, as well as properties in London, Paris and New York.
“India-Europe travel is on the rise, driven by strong outbound demand and growing global interest in India’s cultural and leisure experiences,” stated Puneet Chhatwal, Managing Director and CEO of IHCL. Through this cooperation with Starhotels, Taj InnerCircle – NeuPass extends its presence into important European areas, providing members to access a bigger network of hotels and services that enhance their overall travel journey.”
Members of both clubs will enjoy reciprocal perks, including preferred accommodation rates, dedicated dining privileges and wellness specials, all bookable through the respective brand platforms.
The relationship encompasses Starhotels Collezione and Starhotels Premium properties, together with selected hotels across IHCL’s global portfolio. Both companies said the agreement highlights the expanding relevance of loyalty programs in creating long-term relationships with foreign visitors while enhancing travel experiences throughout their respective hospitality networks.
