Air India Express Enhances Loyalty Programme with International Booking Discounts.

By extending tier-linked discounts to overseas reservations, Air India Express’s Tata NeuPass loyalty program has grown, improving advantages throughout its network of more than 60 destinations in South, Southeast, and West Asia.

Tier-based savings that were previously available on domestic tickets are now available on international flights as part of the updated offer, allowing members to unlock more value during their travels. Benefits for members still include savings of up to 25% on domestic Business Class tickets. The program also offers dynamic, percentage-based savings, which enables value to rise with increased flying frequency.

Air India Express Chief Marketing Officer Siddhartha Butalia commented on the improvement, saying, “With over 20 million members, our loyalty program is the largest airline frequent flyer programmes in the region and a founding pillar of the Tata NeuPass ecosystem offering members a seamless and rewarding experience across a wide network of participating brands. With our offer to “Unlock the Unlimited, we have completely reimagined loyalty in the travel and aviation industry. With milestone-based rewards, simple tier transitions, and recognition without the need for a separate frequent flyer ID, we have made loyalty more user-friendly, accessible, and fulfilling at every stage of the process. The expansion of benefits to our global network is a logical step in providing more value to our expanding member base in advance of future improvements and integrations.”

The four tiers of the reward program Aviator, Explorer, Highflyer, and Jetsetter are based on how many flights are taken or how much money is spent on Air India Express through the airline’s website, app, or any travel agency. There are no joining or renewal costs for the Aviator tier, which is a lifetime membership. For every ₹100 spent, members can earn up to 8 NeuCoins. One NeuCoin can be redeemed for a ₹1 discount on any purchase across a large network of participating companies and services, such as booking flights, shopping, e-commerce, hospitality, dining, healthcare, and food delivery.

Along with an additional promotional offer of up to ₹500 off flights for logged-in members, users may also take advantage of tier-linked savings of up to 4% on domestic and international airline reservations. Members may maximise total value across all of their bookings with additional savings on the airline website and app, including up to 30% off ancillary services like pre-booked meals, seat selection, excess baggage, and priority services.

Through milestone-based benefits, the loyalty program honours frequent travellers. Members can receive flight and add-on tickets worth ₹2,500 after their fifth flight and a ₹5,000 flight voucher after every tenth voyage.