Lana Ghawi Zananiri is named the Global Director of Sales and Marketing by JOALI.
A major turning point in JOALI’s continuous worldwide expansion and narrative journey across its portfolio of unique island locations has been reached with the announcement of Lana Ghawi Zananiri’s appointment as worldwide Director of Sales and Marketing.
Joining the Maldives-based lifestyle brand with a solid reputation in the Middle East, Zananiri brings more than ten years of experience in luxury hospitality, integrated marketing, communications, and business development. She has held senior multi-property and cluster leadership positions throughout her career, which have included managing intricate pre-openings, establishing brand positioning, launching international distribution plans, and assembling forward-thinking teams.
Acknowledged by Hotelier Middle East as one of the best marketing professionals in the area, Lana offers not only a strong performance history but also a leadership approach based on inclusivity, mentorship, and purpose. As a leader, she exemplifies JOALI’s commitment to elevating women’s voices and fostering an environment where they can flourish at all organisational levels.
JOALI is a lifestyle brand that embraces art, design, and transformative living, with a foundation in sharing joy via meaningful experiences and travel. The name is inspired by the French joie de vivre, or the joy of living.
JOALI Maldives, a celebration of the Joy of Creative Living, is the focal point of the portfolio. The island, which is envisioned as a living gallery, combines imaginative service, story-driven cuisine, and expressive architecture. Art and design are skilfully incorporated into every aspect of the island to produce moments of imaginative and fun luxury.
JOALI BEING, which honours the Joy of Well-Living, is a perfect fit for this goal. With a foundation in biophilic design and guided by the Four Pillars of Mind, Skin, Microbiome, and Energy, the island blends traditional knowledge with contemporary research to provide incredibly individualised routes to rejuvenation.
In her new position, Lana will be in charge of global sales, marketing, communications, and brand strategy for the entire JOALI portfolio. She will collaborate closely with corporate and on-property teams to improve the brand’s positioning, fortify international alliances, and develop the next phase of JOALI’s history.
Lana Ghawi Zananiri stated, “JOALI is a brand built on emotion, imagination, and the belief that travel should move people in meaningful ways. As we continue to inspire visitors from all over the world, I am honoured to be a part of a team that leads with passion, creativity, and purpose. I am also looking forward to adding to the changing narratives of JOALI Maldives and JOALI BEING.”
