Scenic Tours APAC and Polarverse Seacations promote their ocean yachts in India.
In order to increase the visibility of Scenic Ultra-Luxury Cruises and Emerald Luxury Cruises’ ocean yacht experiences in the Indian market, Scenic Tours APAC has partnered strategically with Polarverse Seacations.
As part of the partnership, Polarverse will collaborate with the Singapore-based APAC team of Scenic Group to expand the Scenic and Emerald ocean boat brands in India, with an emphasis on increasing brand recognition and enhancing interaction with tour operators and travel advisers.
In order to meet the increasing demand from high-net-worth Indian tourists for smaller-scale, immersive, and customised cruise experiences, the alliance combines Scenic Group’s ocean and expedition yacht portfolio with Polarverse’s experience in expedition and small-ship cruising.
“India continues to be an important growth market for the company, particularly as more discerning high-net-worth individual travellers seek more meaningful, immersive, and highly experiential journeys,” stated Anthony Laver, General Manager, Sales & Marketing, Scenic Group, APAC.
“We are thrilled to partner with Polarverse, whose specialised knowledge and experience in expedition and small-ship cruising make them a strong partner. Together, we see great opportunity to increase awareness of our ocean boat options and expose more Indian tourists to Scenic and Emerald’s special blend of ultra-luxury, exploration, and first-rate service,” he continued
As part of the collaboration, Polarverse will provide product expertise, marketing materials, and sales support for Scenic and Emerald’s line of ocean yachts to the Indian travel industry.
Kiran Bhandari, Director of Polarverse Seacations stated, “We are excited to partner with Scenic Group to bring their renowned world-class ocean and expedition yachts to the Indian market. From the polar regions on Scenic Eclipse to coastal yachting with Emerald Cruises, high-net-worth Indian tourists are shifting away from typical, large-capacity cruise ships and toward hyper-exclusive, immersive excursions that offer true discovery. As experts in small-ship and expedition travel, Polarverse is well positioned to provide our travel industry partners with the product expertise, marketing resources, and high-touch support required to turn this quickly expanding demand into high-value reservations.”
Dominic Tan, Regional Manager, Sales and Marketing, APAC, Scenic Group stated, “Polarverse brings valuable specialist knowledge of the expedition and small-ship cruise segment, making them an ideal partner as we further develop Scenic and Emerald’s presence in India. In order to raise awareness, improve product knowledge, and open up new options for luxury ocean cruising in this significant market, we look forward to collaborating closely with the Polarverse team and our trade partners.”
The collaboration is a component of Scenic Group’s broader plan to increase its footprint in Asia Pacific, with its team in Singapore assisting Scenic and Emerald’s growth in important regional markets.
Indian travel agents can now use Polarverse to book itineraries for Scenic Cruises and Emerald Cruises. Additionally, the company will help travel advisors position luxury ocean and expedition cruises for their clients by offering product masterclasses, marketing materials, and partnership support.
