Sakshi Sehdev Dogra appointed Radisson Hotel Group’s South Asia marketing director.

Sakshi Sehdev Dogra has been appointed Director Area Marketing & Communications, South Asia, by Radisson Hotel Group, bolstering the group’s leadership bench as it maintains its growing momentum throughout the area.

Sakshi has led high impact regional and multi brand portfolios throughout India and Eurasia, and she brings with her more than 20 years of vast experience in hotel sales, marketing and brand communications. With an emphasis on brand storytelling, digital and performance marketing, PR, loyalty and owner aligned commercial outcomes, she will lead integrated marketing and communications initiatives for Radisson Hotel Group South Asia in her new position.

Sakshi drove performance driven sales and marketing across 78+ hotels at Wyndham Hotels & Resorts before joining Radisson Hotel Group. She also delivered high impact programs ranging from destination weddings to brand storytelling and data based growth. With prior experience at Marriott Hotels India, she has previously held top leadership positions at Best Western Hotels & Resorts and The Lalit Hotels. She brings extensive knowledge of B2B, MICE and national accounts to her work.

“Sakshi’s arrival to the Radisson Hotel Group is greatly appreciated. She is a tremendous addition to our team because of her proven track record of strategic marketing leadership across well known hospitality businesses and her ability to combine creativity with quantifiable results. Sakshi’s experience will be crucial in enhancing our brand, bolstering our market position and facilitating our next stage of growth as we quicken our expansion throughout South Asia,” stated Nikhil Sharma, Managing Director & CEO, South Asia, Radisson Hotel Group.

“I’m thrilled to be a part of this new chapter in the exciting growth story of the Radisson Hotel Group in South Asia. Sakshi Sehdev Dogra, Director Area Marketing & Communications, South Asia”, Radisson Hotel Group, stated, “My focus will be on strengthening integrated marketing and communications that combine creativity, digital excellence and commercial discipline to enhance brand visibility, guest engagement and support long term growth.”

Sakshi’s collaborative leadership approach and her conviction that “great hospitality brands connect heart and head, stories that move people and data that moves performance” are well known. These ideas are in line with the people first ethos and brand strategy of the Radisson Hotel Group.