Journey Label releases “The Untouched Map,” making Central Luzon accessible to affluent Indian tourists

The Department of Tourism, Region III, Central Luzon, Philippines, has announced an exclusive agreement with JourneyLabel, a luxury travel firm in India. This is the first time the tourism board has partnered with an Indian travel company. Through a celebrity-led travel campaign, immersive digital storytelling, and customised travel experiences, the collaboration hopes to highlight one of Asia’s hidden treasures and inspire luxury tourists looking for one-of-a-kind experiences with its new campaign, “The Untouched Map.”  JourneyLabel invited renowned artist Salman Yusuff Khan to join them on a well planned tour of Central Luzon in order to realise this idea. The campaign’s emotional core is his in-depth knowledge of the local way of life, culture, and environment, which gives Indian tourists a unique glimpse into a heartfelt corner of Asia.  Unlike any other place I’ve travelled, Central Luzon is unspoiled, surreal, and full of untold tales. I was able to have a memorable experience at the location because to JourneyLabel’s tip. Salman Yusuff Khan said, “This is the kind of place that really moves you.”  The collaboration creates a range of high-end experiences for discriminating Indian tourists looking for emotion, depth, and authenticity. At Las Casas Filipinas de Acuzar, visitors may relive history, take a private morning yacht ride through Subic Bay, have floating breakfasts, play golf at Sun Valley Golf & Country Club, explore the volcanic sceneries of Mount Pinatubo, and relax with restorative therapies.  Regional Director, Department of Tourism, Region III, Richard G. Daenos, Ph.D.”The Indian outbound market values authenticity, elegance, and purposeful travel,” stated Richard G. Daenos, Ph.D., Regional Director, Department of Tourism – Region III, in reference to the collaboration. With carefully chosen luxury experiences that combine heritage, nature, wellness, and first-rate hospitality, Central Luzon is well-positioned to satisfy this desire. We are excited to welcome high-value tourists from India to a location that feels both exclusive and truly enlightening.  JourneyLabel co-founder Sufail Husain”Central Luzon represents the kind of destination, we believe Indian travellers are ready to discover,” said Sufail Husain, Co-Founder, JourneyLabel, adding to the goal behind the strategic alliance. Its emerald scenery, secluded towns, and volcanoes present a side of Asia that few have seen before; it is unique, spiritual, and unaffected by the typical tourist rush. I had to go there on a discovery trip in order to really grasp the essence of this unique location. Since only 1% of Indian tourists have visited this area, we felt obliged to highlight it. Through this relationship, we hope to shape demand for a mostly unexplored location while also promoting Central Luzon and opening a new door to experiences that every Indian traveler deserves.