Chief Commercial Officer Adam Armstrong joins Scenic Group.
Adam Armstrong has been appointed Chief Commercial Officer of Scenic Group, with effect from November 1, 2026, as the firm fortifies its global leadership team in anticipation of future growth.
Armstrong will handle business operations in the Group’s foreign markets while leading the global commercial organization for Scenic, Emerald Cruises & Tours, and Mayflower. He will be based at the Scenic Group’s office in Zug, Switzerland.
Having held executive positions at Contiki, Royal Caribbean Group, and Silversea Cruises, Armstrong has over 20 years of global expertise in the travel and cruise sectors.
Glen Moroney, Chairman and Founder of Scenic Group stated, “Adam brings a strong track record of leading international businesses, building high-performing teams, and delivering growth. As we continue to grow our portfolio, his global commercial acumen and experience in both cruising and touring will be a fantastic advantage.”
“I am delighted to be joining Scenic Group and to be returning to the cruise industry,” Armstrong stated in response to his hiring. With exceptional products and a number of new ships and locations debuting in the upcoming years, Scenic Group has a very interesting growth platform. In order to execute the Group’s next chapter, I am eager to collaborate with Glen and assemble the worldwide commercial team.
