Adam Armstrong

Appointments

Chief Commercial Officer Adam Armstrong joins Scenic Group.

Adam Armstrong has been appointed Chief Commercial Officer of Scenic Group, with effect from November 1, 2026, as the firm fortifies its global leadership team in anticipation of future growth. Armstrong will handle business operations in the Group’s foreign markets while leading the global commercial organization for Scenic, Emerald Cruises & Tours, and Mayflower. He will be based at the…