Alivaa Hotels & Resorts and ELIVAAS Form Strategic Sales and Marketing Partnership.

A strategic sales and marketing partnership has been formed between luxury villa hospitality platform ELIVAAS and hospitality firm Alivaa Hotels & Resorts with the goal of bolstering distribution networks and increasing market access throughout India’s leisure and business travel sectors.

Two hospitality brands with complementary portfolios and market capabilities come together in this cooperation. In order to increase awareness across all channels and partners, the agreement calls for both businesses to provide sales, marketing, and representation support for each other’s hospitality assets throughout India.

Through its brands ELIVAAS and Alaya experiences, which provide carefully chosen private villas and immersive experiences ideal for group travel, celebrations, and destination getaways, ELIVAAS has been growing its presence throughout India’s upscale leisure locations. Under the labels Alivaa, The Hoften, and Xenious, Alivaa Hotels & Resorts manages a range of mid-to-upscale hotels that cater to both leisure and business travellers in various locations.

By combining Alivaa Hotels & Resorts’ well-established presence in the hotel industry with ELIVAAS’s expanding presence in the luxury villa hospitality segment, the partnership aims to capitalise on the complementary strengths of both companies while preserving their separate identities and operational frameworks.

The founder and CEO of ELIVAAS, Ritwik Khare, commented on the development, saying, “Distribution partnerships are becoming increasingly important for hospitality brands as travel demand becomes more diverse across leisure, corporate, and experiential segments.” Through this partnership, both businesses can continue to run and expand their individual portfolios while utilising complementary strengths in market access and sales outreach.

Vikramjit Singh, the founder of Alivaa Hotels & Resorts said, “This alliance marks a significant milestone for Alivaa and ELIVAAS. We are certain that we can increase both brands’ competitive advantage and achieve deeper penetration by merging our portfolios and experience with ELIVAAS.”