Scenic and STIC expand river cruises in India
Scenic Tours APAC partnered with STIC GSA Services Private Limited to boost Scenic Luxury River Cruises and Emerald River Cruises in India.
STIC’s travel trade ties, market expertise, and distribution network in India will complement Scenic Group‘s river cruise portfolio. The agreement will boost brand exposure, travel trade involvement, and luxury river cruises among high-net-worth Indian visitors.
STIC will cooperate with Scenic Group’s APAC team to oversee Scenic and Emerald Cruises’ India sales and market development.
The alliance will target travel consultants, tour operators, and other trade partners in key markets. Product training and marketing support will help partners promote luxury river cruises to Indian travellers.
Anthony Laver, General Manager, Sales & Marketing, Scenic Tours APAC, said, “India is an important growth market for Scenic Group, and the partnership with STIC marks a significant step in our APAC strategy. STIC’s market presence and knowledge of the Indian tourism trade make them ideal partners for Scenic and Emerald Cruises’ India sales. We are excited to engage with their skilled and experienced staff to achieve long-term success in India.”
STIC GSA Services Executive Director and CEO Isha Goyal said, “We are excited to bring Scenic and Emerald to India and see significant potential for both brands. Our team will cultivate trade ties, raise awareness, and grow the business in India. We are convinced this cooperation will deliver substantial and sustained development with our market expertise and Scenic Group’s great luxury cruise offering.”
STIC will spearhead Scenic and Emerald’s sales and market development in India, working with its travel partners to find new opportunities, boost distribution, and boost demand for river cruises.
Dominic Tan, Scenic Group Regional Sales and Marketing Manager, APAC, stated, “We will work closely with STIC to build the brands, strengthen trade engagement and convert opportunities into new business. Our team will provide our partners with product knowledge, tools, and marketing to expand Scenic and Emerald in India.”
Scenic Luxury River Cruises and Emerald River Cruises offer European and Asian river itineraries with land expansions. Scenic offers all-inclusive luxury river travelling, whereas Emerald offers premium contemporary with more choice and flexibility.
The companies see an opportunity to grow the sector as Indian travellers desire premium, experienced overseas vacations that mix destination exploration, convenience, and onboard experiences.
The India relationship is part of Scenic Group’s Asia-Pacific expansion strategy, supported by its Singapore-based APAC team.
