To represent VIVA Cruises in India, travel the world.
One of Europe’s fastest-growing worldwide river cruise companies, VIVA Cruises, has partnered with Discover the World, a sales, marketing, and distribution company, in India.
Discover the World will lead trade interaction, sales development, market education, and brand positioning throughout important cities as VIVA Cruises’ commercial representative in India under the arrangement. The partnership aims to increase demand for VIVA Cruises among Indian visitors and the tourism industry.
Discover the World is in a good position to launch and increase VIVA Cruises’ market share thanks to its well-established presence in India and solid connections with tour operators and travel agencies.
With year-round sailings over the Rhine, Danube, Main, Douro, Moselle, and other rivers, VIVA Cruises is renowned for its modern river cruise experience. The brand appeals to discriminating tourists looking for high-end goods, fine eating, and culturally immersive experiences, all provided by a fleet that is both contemporary and environmentally conscious. The company further enhances its offering with the new product line VIVA Boutique, which offers a more individualised and fashionable cruise experience for customers. Fifty percent of the cabin types on board are suites, and the ship operates on the Seine, Venetian Lagoon, and Po River.
Andrea Kruse, CEO and co-founder of VIVA Cruises stated, “India represents a strategically important and high-potential market for river cruising. By collaborating with Discover the World, we have instant access to a skilled team that is knowledgeable about the subtleties of the Indian travel industry and is adept in positioning high-end travel items there.”
“This partnership is built on a shared commitment to delivering exceptional travel experiences and unlocking new opportunities in the Indian market,” stated Rony Broun, Vice President Sales Asia.
“We are well positioned to accelerate brand awareness, drive sales, and unlock long-term growth opportunities in India by leveraging Discover the World’s established distribution network and deep market expertise,” stated Patrick Ell, Vice President Commercial & Marketing.
Dipti Adhia, Country Director, Discover the World, India stated, “We are thrilled to welcome VIVA Cruises to our portfolio and are excited about the opportunity to grow their presence in the Indian market. We are in a good position to increase awareness of and demand for VIVA Cruises and VIVA Boutique thanks to Discover the World’s robust and well-established network within the travel industry across all segments in India. In addition to working closely with the industry to make river cruising a more well-liked and common vacation option, we look forward to putting into practice a dynamic sales and marketing plan that firmly places VIVA Cruises on the radar of Indian visitors.”
