Fred Dixon
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Appointments
Caroline Beteta becomes Interim President & CEO of Brand USA.
Caroline Beteta has been appointed Interim President & CEO by the Board of Directors of Brand USA, the US destination marketing organization, with effect from November 9, 2026. After serving as President and CEO of Visit California for almost thirty years, Beteta retired in September. She has a wealth of leadership experience in the tourist industry and a lengthy history…
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And Beyond
NYC Tourism + Conventions president and CEO Fred Dixon returns.
Fred Dixon will become President and CEO of NYC Tourism + Conventions on December 1, 2026. After more than two years as President and CEO of Brand USA, Dixon brings New York City destination marketing and international tourist experience to the organization. Dixon was President and CEO of NYC Tourism + Conventions from 2014 to 2024, representing the city’s visitor…
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