Sterling expands its Ayodhya presence with a second property.
In keeping with its destination-led growth strategy, Sterling Holiday Resorts announced the inauguration of its second resort in Ayodhya, Sterling Saryu Ayodhya. The launch furthers Sterling’s goal of creating high-intent travel routes throughout pilgrimage and heritage India that are based on reliable standards, consistent service, and locally inspired experiences.
The resort features well-designed lodging options, including the all-day dining restaurant The Saryu Café, a banquet center, and Cocoon Rooms designed for deep sleep and Junior Suites for extended stays.
Vikram Lalvani, Managing Director & CEO, Sterling Holiday Resorts stated, in remarks during the launch and With Sterling Saryu Ayodhya our second resort in the city we are deepening destination depth to serve travellers with comfort, calm, and reliability, delivered with warmth. At Sterling, we think that hospitality is about how you make people feel, not simply about how they stay, especially in a place where the trip is both spiritual and emotional.”
As one of the most significant spiritual locations in India, Ayodhya is seeing a sharp increase in demand for well-planned, comfortable lodging. The director of Kalyan KK Hotels India Pvt Ltd, Rishi Uppal, commented, “We wanted to create a retreat that supports this evolving travel behaviour, and Sterling’s leadership in heritage and pilgrimage destinations combined with its proven operating expertise made them the right partner for this vision.”
