Visit Seattle hires Sartha Global Marketing as India Representative.
Sartha Global Marketing has been designated as Visit Seattle’s agent in the Indian market. Visit Seattle is the official destination marketing agency for the city of Seattle in Washington State, USA. This strategic relationship marks Visit Seattle’s formal launch into India and reflects the destination’s growing focus on the rapidly developing Indian outbound travel sector.
Through this relationship, Sartha Global Marketing will drive Visit Seattle’s trade engagement, public relations, and marketing operations in India. By increasing destination awareness and fostering connections with the tourism industry and media, the mission aims to promote Seattle as an alluring, year round US West Coast destination for Indian tourists.
Seattle is renowned as the Emerald City because of its breathtaking natural surrounds, glistening waterfronts, and location as a starting point for notable state and national parks. The city provides a wide mix of outdoor activities, family friendly attractions, a bustling arts and entertainment scene, world class food and drink, and a lifestyle founded on creativity and innovation. Seattle is also home to a passionate sports culture and will be one of the host cities for the 2026 FIFA World Cup, further enhancing its worldwide appeal.
In 2024, Seattle welcomed 74,700 visitors from India, consolidating its position as the city’s third largest overseas market, up from sixth in 2019. This considerable rise highlights Seattle’s rising relevance and appeal across South Asia, and with committed on the ground presence, the potential for ongoing expansion is even stronger.
Commenting on Visit Seattle’s debut into India, Tammy Canavan, President & CEO of Visit Seattle, stated, “India represents an exciting and high potential market for us, and we are pleased to partner with Sartha Global Marketing to introduce the best of Seattle to travellers across the region. Indian travellers are increasingly seeking cities that offer real experiences, lively culture, and proximity to nature, all traits Seattle delivers in plenty. We look forward to welcome more visitors from India in the near future.”
Sheema Vohra, Managing Director of Sartha Global Marketing, in reference to the new partnership and said, “We are delighted to represent Visit Seattle in the Indian market. We are certain that the city will connect powerfully with the changing tastes of Indian tourists because of its captivating blend of breathtaking natural beauty, outdoor experiences, a vibrant culinary scene, and genuine cultural depth. We look forward to working closely with the travel trade and media to generate significant awareness and motivate more Indians to visit Seattle.”
