Visa and Singapore Tourism Board Launch “More Value Per Tap” Initiative.
Visa and the Singapore Tourism Board (STB) launched a new collaboration for a campaign called “More Value Per Tap,” which will run from February 18 to May 30, 2026. Travellers from India who pay with a Visa card can take advantage of a number of carefully chosen incentives from top Singapore experiences and companies under the Visa x STB Partnership Promotion.
With over 1.2 million Indian tourists expected to visit Singapore in 2025, the partnership is timely. Singapore’s appeal as a top tourist destination for Indians is strengthened by this impressive result.
The campaign aims to encourage cross-border transactions and the use of Visa cards for travel abroad. Indian travellers can use Visa’s Singapore destination page and partner booking sites to find and take advantage of special offers during the campaign time.
“With Visa’s partnership with the Singapore Tourism Board, we’re unlocking greater value, choice, and convenience across iconic experiences when travellers pay with Visa, making it effortless to tap, explore, and enjoy one of the world’s most contactless…ready destinations,” stated Sridhar Keppurengan, Head of Cross-Border Payments, India and South Asia, Visa.
For Indian tourists, these ordinary moments are what make their travels so unforgettable. Markus Tan, Regional Director, India, Middle East, South Asia & Africa (IMESA), Singapore Tourism Board, stated, “We’re making it easier for visitors to embrace these experiences while enjoying additional rewards along the way through our partnership with Visa.”
In Singapore, card payments (97%) have surpassed cash (82%) as the most popular payment option, according to Visa’s Consumer Payment Attitudes Study. Contactless penetration for Visa cards is at 95%, which means that over nine out of 10 Visa transactions are contactless.
With experiences including attractions, fine eating, luxurious accommodations, transportation, and activities, the alliance aims to enable travellers to “do more in Singapore” while taking advantage of significant discounts and ease when they pay with Visa.
