ELIVAAS Expands Rajasthan Portfolio with Tusun Villa in Pushkar.
With the opening of ELIVAAS Tusun Villa in Pushkar, the brand’s first property in the holy town, ELIVAAS has increased its footprint in Rajasthan. With this expansion, the company’s portfolio in the state now includes over 60 hotels operating under the labels ELIVAAS, ELIVAAS Privé, and Alaya Stays in Udaipur, Jaipur, Ranthambore, Pushkar, Alwar, and Neemrana.
With a focus on areas with consistent demand for private villas, carefully planned group stays, and destination celebrations, ELIVAAS’s strategy of measured expansion in experience-led leisure destinations is reflected in the new launch. The business has gradually expanded throughout Rajasthan in recent years, establishing a solid presence in important micro-markets while upholding operational consistency.
Every property in the portfolio adheres to a uniform service structure that includes safety procedures, guest response systems, housekeeping standards, and frequent quality audits. The brand also places a strong emphasis on customised experiences based on visitor preferences and occasion-specific needs.
Ritwik Khare, founder and CEO of ELIVAAS Living, commented on the development, saying, “With 60+ operational properties across key leisure destinations, Rajasthan today represents one of our most strategically important regions. Instead of relying on emotion, our foray into Pushkar is supported by destination-level demand data. Over the past few years, the town has witnessed a consistent increase in high-end leisure travel, especially from Delhi NCR and Jaipur, with a discernible move towards private, superior villa stays. While each villa continues to provide a carefully chosen and customised experience, our standard operating manual guarantees service consistency across locations as we grow. Beyond lodging, we provide whole vacation experiences, from carefully chosen activities and local immersion to individualised service, making every visit smooth and unforgettable. Our goal remains on growing depth inside high-intent leisure areas rather than expanding indiscriminately across geographies.”
The recently opened ELIVAAS Tusun Villa is a five-bedroom, pet-friendly getaway with a private pool and beautifully planted lawn that blends contemporary comfort with Pushkar’s historic surroundings. Situated in close proximity to the town’s temples and lakes, the villa offers accommodations for both group stays and private retreats.
