Wego and the Korea Tourism Organisation start a campaign to encourage MENA travellers to visit Korea

Wego and the Korea Tourism Organisation are launching a new era of exploration with this collaboration, inspiring, educating, and empowering MENA visitors by fusing in-depth location knowledge with cutting-edge travel technology.

To spark a fresh enthusiasm in travel among MENA adventurers, Wego has teamed up with the Korea Tourism Organisation (KTO).

This partnership launches a new campaign that encourages visitors from the area to explore Korea in new ways, exploring its modern cities, tranquil islands, and centuries-old customs that live in perfect harmony. Travellers from the Middle East and North Africa (MENA) are looking for places that strike a mix between experience, authenticity, and accessibility, and Korea is becoming a strong candidate with something amazing for everyone.

Wego’s Chief Business Officer, Mamoun Hmidan, stated: “Korea has emerged as one of the most intriguing vacation destinations in the Middle East and North Africa (MENA) region, offering a blend of modern experiences and rich cultural history. Through focused narrative, engaging digital experiences, and user-friendly trip planning tools, we are able to introduce interested tourists to this vibrant nation thanks to our collaboration with the Korea Tourism Organisation. We’re thrilled to help more folks from our region embark on their next great journey by bridging the gap between aspiration and action.”

“We are thrilled to partner with Wego, the leading travel platform in the MENA region, to bring the unique charm of Korea to a wider audience,” stated Jiman Jung, Regional Director at the Korea Tourism Organisation. Travellers from MENA will find it easier than ever to experience Korea’s alluring fusion of K-content, from K-Drama to K-Beauty, thanks to this revolutionary collaboration. Korea offers distinct beauty across all four seasons, from the spring blossoms to the snowy landscapes of winter. We are confident that our diverse offerings will inspire travellers to return time and again, and we look forward to welcoming many travellers from the Middle East and North Africa.”