For travellers attending the 2026 World Cup, Brand USA has launched a new travel planning hub

The hub, America the Beautiful Game, is currently operational and serves as a go-to source for finding things to do. It also offers the first set of AI-powered sample road trip itineraries that link all 11 host cities in the United States with neighbouring locations and activities. 

America the Beautiful Game, a new travel resource created to assist football enthusiasts in exploring the United States prior to, during, and following the 2026 FIFA World Cup, was unveiled by Brand USA. The hub, which is already operational at AmericaTheBeautiful.com/Football, is a go-to source for learning about local cuisine, activities, and a preliminary set of AI-powered sample road trip itineraries that link all 11 host cities in the United States with neighbouring experiences and attractions. 

In conjunction with the event, Brand USA is showcasing 250 American activities through a series of themed content. This edition focusses on the Beautiful Game, highlighting 50 activities and sights to experience throughout the tournament in the host cities in the United States and beyond. 

According to Fred Dixon, President and CEO of Brand USA, “the United States offers unmatched experiences for football fans both on and off the pitch.” “The 2026 FIFA World Cup offers a chance to combine the ultimate American vacation with a passion for sports.” Fans are encouraged to arrive early and discover the famous locations that set America apart from other countries. The resources found on AmericaTheBeautiful.com will inspire adventure and give travellers the inspiration they need to have a trip of a lifetime.”

The 11 host cities in the United States where matches will take place: 

• Atlanta, Georgia
• Boston/Foxborough, Massachusetts
• Dallas / Arlington, Texas
• Houston, Texas
• Kansas City, Missouri
• Los Angeles, California
• Miami, Florida
• New York/New Jersey (East Rutherford)
• Philadelphia, Pennsylvania
• San Francisco Bay Area, California
• Seattle, Washington